04/13 2014

Magento E-Commerce settings for Search Engine Optimization

Magento is undoubtedly one of the most search-engine friendly systems as far as e-commerce platforms are concerned. It offers a huge number of techniques to make an e-store more noticeable to potential buyers and even regular clients. These can be effectively executed by website builders and designers to enhance ranking of e-store in search engine results. These strategies or techniques are often referred to as Search Engine Optimization (SEO) techniques.

Listed below are some useful tips for optimizing SEO in Magento. This will facilitate potential clients find your store and locate the right pages in the store right when they are hunting for items sold:

Magento Search Engine Optimization Techniques:

Preparations

  • Installation – First, you need to install the latest version of Magento.
  • Visit Path – You need to visit the following listed path:

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System => Configuration => Web => Search Engines Optimization

  • Set Store Code – Set the “Add Store Code to URLS” option in the “URL Options” menu, to “No”. This will make sure the store codes are not added to URLs.
    •     Set Server URL Rewrites – Go to the “Search Engine Optimization” menu and set the “Server URL Rewrites” option to “Yes”. This will do away with “index.php” from URLs to facilitate generation of search engine friendly and highly readable URLs.

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Tip 1: Follow Path

You must go to the following path:

System => Configuration => Design => HTML Heads

Tip 2: Change Default Robots

Change “Default Robots” setting to “INDEX, FOLLOW”. This is important to help search engines index website and display in search results.

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Tip 3: Default Title

Go to “Default Title” and “Default Description” boxes. Here, you must to write the default title and description your pages must have. This will make sure none of the pages on website has blank information.

Tip 4: Create “Robots.Txt” File

Create a “robots.txt” file to ensure the e-store is directly available to search engines. The file should commands that instruct search engines to the URLs you expect to appear in search engine results. This also indicates those that you don’t want to come into sight.

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Tip 5: Good Description

It is crucial to write good descriptions for new categories, pages, and products that consist of several words. This will help search engines reveal those pages once potential customers look for or shop for related items/ideas.

Tip 6: Avoid URL Duplications

In order to avoid duplication, go to the following path:

System => Configuration => Catalog => Search Engine Optimization

Thereafter, you need to set “Use Categories Path for Product URLs” to “No”.

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Tip 7: Stop Magento from Duplication Content

Set both “Canonical Link Meta Tag” fields to “Yes”. This will prevent Magento from generating duplicate content while showing same product in multiple categories.

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Tip 8: Images to Attract Search Engine Visits

Use category and product images to attract search engines visits to e-store via saving images with significant names. Also when adding an image of a product, it is crucial to write a meaningful description. This needs to be used as the “title” and “alt tag” for image.

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Tip 9: Search Engine Friendly E-Store URLs

You need to create a “URL Key” when adding a category, a product, or page. This will help e-store URLs become more search engine friendly.

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Tip 10: Google Sitemap

Generate a Google Sitemap automatically in order to help Google index your website as mentioned below:

System => Configuration => Google Sitemap

Enable sitemap generation available in the “Generation Settings” box and change its frequency as per the frequency of your e-store update. This will facilitate Google to get the latest sitemap of your website that includes all new items. You may even modify sitemap settings via adding a new category, product, or page. This is important to help your sitemap include all of your new items.

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Tip 11: Google Webmaster Tools Verification Tag

Add a “Google Webmaster Tools verification tag” in Magento via visiting the following path:

System => Configuration => Design => HTML Heads

The tag should be put “Google Webmaster Tools verification tag” in the “Miscellaneous Scripts”.

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Tip 12: Enable Google Analytics

Lastly, you need to visit the following path and set “Enable option” to “Yes”:

System => Configuration => Google API

Type your Account Number in the box.

Following the above listed 12 tips will help to optimize your website for maximum visibility to customers. In short, you can easily direct your potential customers to the products they are looking for at faster pace.

To sum up, better SEO should mean directing more customers to website and more conversions. Hence, it’s worth just changing the above listed few elements to boost e-commerce business.

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