Also referred to as paid search advertising or search marketing, Pay-per-click (PPC) is a practice of online advertising. The process involves buying of sponsored links on search engine results pages (SERP), blogs, websites, content sites etc. This kind of paid search facilitates business owners to pay a fee to have their website displayed in SERP especially when someone types in specific keywords or phrases to search engine. The ads created by business owners will be displayed by SERP to direct viewers to the site. The fee paid for this service is based on either views of or clicks on these ads.
When managed well or optimized, PPC campaigns serve as a highly cost-effective form of business promotion. This is different from traditional forms of advertising as PPC reaches individual website visitors who have already expressed interest in a specific product or service offered. They do this via clicking or selecting on specific ads.
PPC ads serve as a powerful option to compliment all of your inbound marketing efforts. These will help with maximizing coverage on. Listed below are 5 major reasons you should create and manage a paid search campaign for your business online:
Highly-Targeted Traffic Website
When you assign different ad copies for specific keywords and demographics, it dramatically boosts the overall quality of website traffic. You can also schedule your PPC ads to run during the best sales periods. These can also be run in specific geographic regions as desired.
Controls Advertising Budget
Pay per click services holds excellent capacity to control costs via setting budgets. When advertising through pay per click, you can easily decide on the amount you wish to pay for clicks from specific devices, keywords, locations and much more. Here, you can spend more of your business budget on other important things such as trying new strategies, launching new products etc.
This is certainly one of the most amazing benefits of pay per click for advertisers. It is madefor the fastest way to drive traffic to any website. An effectively made SEO campaign can take many months together to show benefits to surface. On the other hand, pay per click advertising will make your advertisement appear on search results pages the moment pay per click campaign goes live.
Unlike organic SEO, it is easier for PPC ads to be launched quickly. The process does not take much time. It allows targeted traffic and qualified leads to visit your website.
Maximize Marketing Investment Returns
With PPC, you pay only once an ad is clicked. Hence, it is very easy to manage costs. Additionally, you can track conversions and even determine your ROI without much effort. Cost-per-conversions are obviously valuable as compared to your PPC campaign ROI against prevalent marketing tactics. A well planned and designed PPC campaign also allows accurate reporting of data and tracking of campaign results extensively.