Algorithm updates of Google is growing strong since the year 2014 which has lead to a sense of terror among search marketers. Recently, Google has been on a mission to minimize low-value pages visibility, especially those that have been over-optimized for keywords. This has made experts believe that hardly any strategy has been left for them to use in this regard.
But this is not true. There are some strategies invented and tried by SEO Company that will still go strong in 2015.
Here are 5 Wonderful Strategies to make friends with the algorithm:
1. Give Importance to Hummingbird-Friendly Keywords
Undoubtedly, Hummingbird has introduced a significant change in the manner in which Google parses queries. It looks for actual intent of search than matching up keywords to pages. Keywords still hold a lot of importance. You must also look for niche-specific word combinations.
2. Sharpen URL Structure of your Website
Higher ranks are awarded to websites with a streamlined URL structure. URLs and links are known to be the backbone of your website. Hence, it is crucial to make sure these are consistent and search-engine-friendly. Dynamic URLs end in strings of characters such as id=13467&color=8&size=6&session=893614. These are long and contain no keywords. So these are known to possess lower click-through rates from search-engine results. Here, most searchers face tough time understanding what precisely the page is about. Use of static URLs is always better than dynamic ones.
Remember that websites are affected by broken links and 404 errors. These tend to produce significant harm to your search rankings. You must focus on using a broken link checker to locate these and fix effectively.
Search engine rankings are also affected negatively by pages containing too many outbound links. The links need to be relevant to audiences. You must build around two paragraphs of original content for each page and integrate these with very few outbound links.
3. Quality Hard-Earned Links should be your Focus
Having multiple links from various niche authority websites as compared to many hundreds of single links from second-rate websites is considered a better way.
Here are three dynamic ways you can build these:
Editorial Links – Did you know these serve as gold standard for links? These are derived from mentions of your firm on media and op-ed or thought-leadership articles produced and published by you on third-party sites. You need to have a deep understanding of audience of a website to enjoy success. Also focus on finding a gripping topic that’s not too promotional.
Co-Citation – Whenever your brand or a link to your website appears with competitors or Web resources similar to yours, Google comes to know that your company and the others share something common. For authoritative competitors in your business niche, Google will see your website as a significant niche representative. Performing a Google search for lists will help you earn co-citations. For instance you can go for Best, Top 10, Top winning [generic term for your niche] for a specific year. In case, you don’t see your business here, you must contact publishers and request them to put you on the list.
Broken Link-Building – This takes a lot of efforts but a rewarding tactic wherein you can hunt for broken links right on authoritative niche sites. Thereafter, you can propose publishers to substitute your link. You need to initiate via reverse-engineering backlink profiles of competitors to know about niches resourcing link to them. Also check links on resources to locate broken ones.
4. There’s More than Personalized Search Results
Google search results are personalized to a great extent. Hence, it may be very difficult to get precise idea of how a page ranks for audiences customers who have never visited your site in the past as well as for searchers across different locations. It is not possible to get an answer from your personal computer and browser as Google personalizes your search based on search history.
Here, tracking of rankings based on precise locations may also be biased by your IP address. It is also heavily based on location set under Search Tools of Google. In order to get genuine local results, your target location needs to be tracked well. For instance, if you’re operating in Boston and wish to check the rankings of a shoe store in Seattle, Google will make from your IP address that you are someone from Boston searching for a shoe store in Seattle and give you different results as compared to it would for an individual from Seattle. Even if you set your location to Seattle, the results won’t be different.
The problem may also occur while using Web-based tools for SEO. Although these allow you to change location settings, the rankings are assessed through their own IP addresses. In order to enjoy accurate, unbiased results, you must select a nice functional tool such as Rank Tracker. It is capable of returning de-personalized, unbiased results automatically. It will also help you set both location factors.
5. Focus on Secure Encryption
Recently, Google has officially declared HTTPS to turn into a significant ranking signal. This means that websites using secure encryption will get some kind of boost in Google rankings. What is HTTPS? It is a secure method which involves exchange information across the Web using many additional means to protect transferred data. Presently, Google says that HTTPS serves as a “lightweight signal” which may turn really stronger in the long run.
Post declaration of “HTTPS ranking signal”, website owners are living under threat. They now know that not having an SSL certificate can make their site rank lower in Google results. As a result, many website owners have already started moving their sites to HTTPS. The only problem here is that they have been doing this without proper research and understanding about the whole concept.
When it comes to transactional websites, HTTPS has always served as a standard. It is a wonderful result oriented practice when used for any website that gathers personal information from clients and visitors including email subscriptions and account logins. Use of HTTPS will you build significant user trust and adoration from Google.
However, you must bear some costs to enjoy benefits out of the strategy. In order to protect all kinds of transferred data, HTTPS utilizes a significant SSL technology. Hence, you would require an SSL Certificate to enable HTTPS for your website. This is done upon making a payment and installation on server. Apart from this cost, HTTP URLs should be redirected permanently and all absolute internal links should be edited into HTTPS URLs / relative URLs.
In case, HTTPS transition is easier for you or crucial for your business type, consider a switch immediately. In case, you find the conversion a complex process, it may not be worth all the burden. Also if you are handling a website purely based on information without any significant consumer data, the conversion has significant SEO value in the present time.
To Sum Up
It is clear that most tactics described above make sense and quite simple to follow. However, these aren’t really easy. All of these demand a lot of time and effort. When handled well, the meticulously designed tactics are powerful enough to pay off well towards the end. In order to get the best return on your efforts, you must focus on targeting your SEO decisions on precise SEO data, similar to the one you can receive with SEO PowerSuite. Also keep in mind that all things good for searchers is profitable for search marketers too.