There are a number of factors Google takes into consideration when determining website rank. The list is quite extensive. There are over two hundred odd factors that determine your visibility in the search engine page’s results. Some of these have a definite influence over a website rank. Paying attention to the following one’s will help:
Length of the Content
You may not know or agree, but Google is in love with long-form content. This is because it provides users with more value. A lot of people are under a notion that online audience does not have greater attention span. However, people are usually on the lookout for in-depth solutions for the issues. So they want to get all information they need from a single source. This minimizes the time spent in research.
According to the data provided by the ”serpIQ” blog, it is revealed that the average length of the content ranking on the first position of Google’s page results is around 2500 words! Shorter pieces of content are located as the user makes progress through the result list. The average length of the content ranked on the first 10 positions goes beyond two thousand words.
It is preferred that the keyword is displayed in:
- Title tag
- Description tag
- H1 tag
The title tag is crucial on-page SEO factor. It is considered by Google seriously when listing websites, upon quest of a user. As per the data published by Moz, title tags starting with a keyword perform better than those with the keyword in another position. The H1 and description also make a huge difference. This is because these determine relevance of content to the user’s search.
Frequency of Keyword
The relevancy factor for website content increases when a specific keyword appears more frequently than all others.
Optimization of Image
Optimizing the content in general may be good. However, what happens with image descriptions? Optimize images. Descriptions of on-page images, send crucial signals of relevance to the search engine.
Online users want it and Google wishes to give it to them. Improved quality is promised by videos, images, infographics, and other multimedia elements. Hence, Google will take it as a signal for ranking the content higher.
Number and Quality of Inbound Links
Google would also like to many links from other sites towards your pages. However, it also focuses on the quality of the links. In other words – the links should come from authority websites.
The speed of loading matters a lot. So make sure all of the pages load faster, which ultimately enhances user experience and helps with optimization of pages for search engines.
Content Update Time
Caffeine search index of Google is highly focused on introducing recently updated content to its users. This is especially true in case of time-sensitive searches. User’s use queries to find fresh information. Also the date of the last update plays an important role. Lastly, you need to emphasize on page update frequency.
Several broken links on a single site is an indication poor maintenance. Search Quality Rating Guidelines of Google’s advocates that poor maintenance of the website such as broken links, spammy content, and lack of moderation in the comment section is a direct signal of an unreliable source of information.
As per the Webmaster Guidelines of Google, webmasters should create sites with original content that produce great value for the users. No wonder affiliate websites (that do not provide any additional value for search engine users) seldom get high ranking.
Is Google Ignoring Your Site? Here’s Why?
So you made sure to follow all SEO tips: you use all the right keywords, produce high-quality content, update the site as frequently as possible, and do everything else to engage not just the audience, but the search engine as well. Still, you can’t achieve the results you expected to see. There might be several reasons behind that situation:
Spelling and Grammar Errors
These certainly affect the overall ranking of your website. So don’t use article spinners to create a large number of content for your site. Google looks for quality.
Use of common keywords your target audience relies on is a problem. This is because your competition has already done the same. So try and extend your SEO strategies.
403, 404, or other errors on the website will stop it reaching at the top positions in the results regardless of how great the pages are.
Avoid keyword stuffing. Search engines consider such acts or ‘strategy’ as spamming. It will also make a good reason for Google penalty.
Have you turned privacy settings on? This is quite common for WordPress sites. It happens accidentally. Check and fix the issue.
According to Google, a website should be ready for mobile-friendly search results. In case, you haven’t made changes to design for helping mobile users have a great experience, overall rankings of the site will get affected.
Advertorials may appear like editorials. These do nothing other than recommending certain products or services. Do not make your site look like a paid promotion.
Having the same content on several pages of your website will fail search engine to index it. Plagiarism is a serial rank killer. Stay away!
Remember the crawlers will simply won’t index your site once they are unable to access it. Also, your website will not be crawled and the host has frequent connectivity fails.
High bounce rates
Are the visitors leaving your website with the speed of light? Poor user experience indicates a low-quality website. The search engine will do the same thing your users do: pass on your website and continue looking for something better.
Links to Suspicious Websites
Always include high-quality links to your website. Those pointing out to payday loans or online casino sites will force Google puts your website in that same rank. Also, it won’t index it. So cross check all links and make sure these points out to authority websites. In case, you some across suspicious links you haven’t added, fix the damage and improve the security system of the site. It is definitely hacked.
No Clear Keyword Strategy
SEO is confusing. However, you need to know if the keyword strategy is clear. A website should have primary keywords. Picking random keywords without optimizing the page is bad. Google will look for them in:
- Page title
- Page link
- Image descriptions
- Page description
What Should You Do to Improve Your Site’s Position in Google Search Results?
Did you recognize any of the problems listed above? If your answer is yes, then you should do everything to fix that. If, for example, you don’t have a clear keyword strategy, you should immediately start getting deeper into SEO and put all the right keywords in the right places. If you’re guilty of paying for advertorials, you need to abandon that practice.
Fix the errors, get rid of the suspicious links, do everything in your power to reduce the bounce rates, add depth to the content, make the sitemap perfect… you get it: fix the mistakes!
Here are a few more tips that will help you get your site indexed:
Google Webmaster Tools
Have you started using Google Webmaster Tools? It is perfect time to create a profile. Don’t forget to add the link to the sitemap in the settings:
– Optimization > Sitemaps
This will notify Google about the pages you’ve published.
Update Social Profiles Regularly
Search engine crawlers would look for links that lead to your website. Here, your social media profiles provide you with a nice and easy opportunity to share links to your website. You simply require doing the following:
– Add the link to the homepage to all profiles such as LinkedIn, Google+, Facebook, Pinterest, Twitter, Instagram, and any other social media platform you use for promotional purposes.
Attract Links from Influential Sites
Focus on writing guest blogs for authoritative sites in your niche. Also write some for article directories. Remember, when it comes to improving ranking and reputation of website, creating high-quality offsite content is very important. Say a big fat ‘NO’ to spammy websites with spammy links.
Try using ‘Open Site Explorer’ or any reputed tool that helps discover links leading to your website. In case, you notice your competition playing games and introduces unnatural links for your website, simply contact owners of websites. Also request for link removal.
Sometimes, freelancers you hired may have placed those links. Under such situations, a webmaster might ignore your request. Here, you need to do the following:
- Go back to the source
- Get in touch with backlink service / SEO company / freelancer you hired
- Place a request to remove links
Update Update Update
Once you have posted reliable, relevant, and detailed information about your product, it is important that it gets updated on a regular basis. You must introduce fresh information. Google loves maintenance efforts, especially when accompanied with highly resourceful and detailed content. So make sure you launch good quantity of data-driven articles to the site. These are important for enhancing overall quality of the website which ultimately leads to better rankings.
To Sum Up
So what do we learn from the above tips? Focus on errors committed to make during creation, maintenance, and promotion of the site and fix them as soon as possible. The rankings will improve the moment you identify and fix the flaws.